First order of business, pull the Print Catalog from the brink and transform it into a creative, marquee piece that snugly sits in offices across the country and begins to re-shape the brand.
Another stunner, use boisterous vids to capture the warmth and wit of the place while standing out in a tired field. The players are accountants and programmers and product specialists, everyone pitches in for the win.
Stop right there! Who dares concoct a vid for Lip and Tape bags featuring flying vinyl? Well, we do, of course. The kids are grounded.
Someone keeps saying it's a commodity market. The response -- perhaps but we're not. Ads go on the prowl heralding the faceless products, simultaneously lifting perceived product value and bolstering the new Laddawn vibe.
Effusive DM postcards serve as a valuable flank to catch those napping late adopters in the distribution circus.
The invasion is stirring the pot. Clients dig it. The competition is confused. And we have a little fun with that.